J2 Labs
What We Look For
We buy profitable, founder-led businesses with $1M–$50M in revenue. We move fast, we don't need outside approval, and every conversation is confidential.
The following reflects what typically catches our attention, but we're open to thinking outside the box.
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Profitable
Profitable businesses that can keep growing - slow or fast - for decades.
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Founder-led
You built it. You know it best. Management stays in place. We want you to keep running it - with our capital behind you.
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Defensible
Something that protects your business. This could be a recognized brand, a narrow niche, loyal customers who send referrals, regulatory moats, high switching costs, or a defensible cost advantage. Businesses with a real place in the future - that's what we build together.
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Core Sectors
B2B software. Specialty manufacturing. Health technology. APIs and infrastructure. Hardware as a service. Businesses where bits meet atoms. We don't buy restaurants, daycares, salons, or low-barrier service businesses - unless there's a meaningful regulatory moat or structural advantage.
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US-based
Headquarters in the United States. We're building here.
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Flexible Structure
Full acquisition. Majority stake. Partner buyout. We'll work with you to find the right structure - what matters is that the business is great and the team stays.